PurseFashion aims to develop natural, steady, vigorous, fashionable brand style. PurseFashion provokes enjoying wonderful life, good taste with health and safety all the way. Brand core concept: fine quality, sincere in heart, innovation in idea and style. PurseFashion owns successful business and white-collar workers between 25 and 45 years old are priority, and students of 16 – to 24-year-olds are complementary. They pay attention to sedate, business, leisure and dynamic sense of reality, the pursuit of stylish, personalized, diversified life, endorsing the PurseFashion’s advocation of business casual, comfortable and natural way of life.